Modo's Eco Collection to be shown at Sustainable Brands '10

New York, June 8, 2010

MODO is taking its direction to Sustainability and introduces eco (Earth Conscious Optics), the first optical and sunglass collection entirely made of recycled materials at the Sustainable Brands Conference 2010 in Monterey, Ca. June 7th-10th.

The Sustainable Brands Conference is where the Sustainability & Brand & Design Communities come together to build brand leadership - 700+ sustainability executives, business and brand strategists, designers, and communications experts building brand value through sustainability. Modo's eco brand will be among market-making companies such as HP, Johnson & Johnson, Nokia, Coca-Cola, IBM and many others at SB '10. Modo's CEO and Founder, Alessandro Lanaro will also be part of the panel "Underwear, Eyeglasses and Chocolate" on Wednesday June 9th.

eco reinterprets the whole product lifecycle in an environmentally sustainable way, starting with its recycled content, certified by UL Environment. Eco plants a tree for each frame sold together with "Trees for The Future" and it makes it easy to donate unused frames to people in need in developing countries.

"With eco we created a new approach to eyewear. Consumers are paying more attention to what companies stand for because they know they can make a significant difference by purchasing products made of recycled materials. I am very optimistic businesses will find ways to make earth-conscious products and I am proud we are at the forefront of this process," says Alessandro Lanaro, Modo CEO

www.eco-optics.com
twitter@eco­_optics

For further information, please contact:
Elli Hodjatzadeh
MODO Eyewear
T: 212.965.4947
elli@modo.com