February, 2013 - New York, NY

After successfully launching eco 2.0 optical in 2012, eco 2.0 introduces its Sunglass collection featuring six styles. All frames are made of recycled stainless steel and acetate, and communicate eco 2.0's three pillars, “Look Good, Feel Good, Do Good.” eco 2.0 is stylish eyewear (LOOK GOOD) made of at least 95% recycled materials (FEEL GOOD) that plants a tree for every frame purchased (DO GOOD).

Each frame is named after a city from around the world, made of 95% recycled content and features the logo which is the letter “O” from Eco and is inspired by the human eye. The women’s, men’s and unisex styles include shapes such as aviators, rectangles and retro. Pops of color carry over from the eco 2.0 optical collection.

All packaging is made of recycled materials. The collection is packaged in an envelope that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. Inside of the envelope is a brochure that further elaborates eco 2.0's “Look Good, Feel Good, Do Good” initiatives to the consumer and a case made of recycled soda bottles that folds flat. The flat packaging allows for more efficient shipping methods, which helps reduce the brand’s carbon footprint and overall environmental impact.

Looking Hollywood chic and doing good for the environment has never been so easy!

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For further information, please contact:
Natalie Ligon
MODO Eyewear
T: 212.965.4902