Eco - The Greenest Glasses on the Planet

New York, February 14, 2011

MODO adopts sustainability with its Eco collection, named "the greenest glasses on the planet" by Fast Company, the world's leading progressive media brand. Eco, made of 95% recycled stainless steel and plastic without sacrificing quality, design or price, is launching 20 new optical and 2 new sun styles in its Spring/Summer 2011 collection.

The optical collection consists of 12 women's and 8 men's frames. The women's styles show individual expressiveness with unexpected details such as abstract metal cut outs on style 1087, remarkable flower-like embellishments on front and temple in style 1079 and beautifully shaped temples as seen on 1082 & 1090 - shapes that are unusual, yet easy to wear. Colors range from the more classical browns, tortoises and blacks, to the more lively burgundy and brushed rose gold.

The men's collection includes both semi-rim and full-rim frames from classic to square masculine shapes as in styles 1091 and 1092. More retro-like shapes are featured in styles 1074 and 1075. The color focus in the acetate frames is black, tort and green, while the metal frames feature colors such as matte black, matte brown and gun.

The sun collection features 2 unisex styles. The shapes are contemporary variations of aviators in metal and metal/plastic combination. Each style is available in four colors each and range from gold and silver to shades of black, green and tort.

All styles reflect the many features of Eco. The collection carries an UL Environment Validation certifying that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989.

The frame packaging is made of recycled paper and includes a pouch made of organic cotton. Eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. The box also includes an easy to use mail-in recycling kit.

The Eco collection is a win-win-win for retailers, customers and fashionistas, supporting a product the best it can be for the planet.

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About Eco: Eco is the first optical and sunglass collection entirely made of recycled materials. Eco received an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates Eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. Eco plants a tree for each frame sold together with Trees for the Future in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of businesses in 38 countries that give at least 1 % of their annual revenue to environmental causes. In addition Eco has special packaging. The frames are shipped in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight.

For further information please contact:

Elli Hodjatzadeh,
MODO Eyewear
T: 212.965.4947