New York, February 3, 2011

MODO is going fashionably green and adds 2 new aviator styles to its eco Sunglass collection. Modo pushes innovation and promotes sustainability with sunglasses made of recycled stainless steel and plastic which bring a radically new perspective into eyewear without sacrificing quality, design or price.

The 2 new unisex styles reflect the many features of eco. The collection carries an UL Environment Validation certifying that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of eco frames purchased, eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989.

The shapes are contemporary variations of aviators. Each style is available in four colors each and range from gold and silver to shades of black, green and tort.

All of the sunglasses capture attention by featuring the iconic eco logo, a circle on the temple tip, which connects directly with the 360°-approach to sustainability throughout the entire product life cycle.

The packaging is made of recycled paper and includes a pouch made of organic cotton. The box also includes an easy to use mail-in recycling kit. eco created a system that allows customers to donate their unwanted frames to OneSight, helping people with poor vision in developing areas of the world.

The eco collection is a win-win-win for retailers, customers and fashionistas, supporting a product the best it can be for the planet.

Please visit for more information.

eco is also on Facebook and Twitter!

For further information please contact:

Elli Hodjatzadeh,
MODO Eyewear
T: 212.965.4947