MODO and Seven For ALL Mankind Introduce Spring/Summer 2011 Collection

New York, August 20, 2010

Modo and Seven For All Mankind continue this season with a stylish and trendy collection. Carrying on the tradition of Seven For All Mankind's laid-back Los Angeles style, the collection includes 7 new optical styles and 4 new sun styles.

The Optical collection offers a variety of wearable shapes such as vintage inspired, round, oval and rectangular:

Model 708 - is an utterly wearable Women's oval in acetate. Colors available: Onyx, Tortoise, Olive, Ruby.
Model 709 - is a cute petite butterfly in acetate for Women. Colors available: Onyx, Tortoise, Lapis, Amethyst.
Model 710 - is a Unisex rectangle in acetate. Colors available: Jet, Tortoise, Olive, Topaz.
Model 711 - is an aviator-inspired metal optical. Intended for Women, but really works for women and men. Colors available: Jet, Gun, Silver, Gold.
Model 712 - is a Men's acetate rectangle with a high bridge. Colors available: Jet, Tortoise, Olive, Smoke.
Model 713 - is a Men's metal semi-rim frame. Colors available: Jet, Walnut, Gun, Navy.
Model 714 - is a Women's metal semi-rim shape. Colors available: Jet, Olive, Walnut, Plum.

The Sun styles express the cool, urban vibe of the brand with metal details and retro-inspired shapes in fresh bold colors like Flame (bright red) and Ivory (clean white):

Model FAIRFAX - is a modern Women's cat shape with a bold brushed metal brow detail. Color available: Jet, Cobalt, Flame, Tortoise.
Model VENTURA - is a sleek Men's metal frame with a cool looking, updated navigator shape. Colors available: Jet, Gun, Gold with mirrored lenses.
Model ECHO - is a Wayfarer inspired larger version of the Unisex Optical #703. Colors available: Jet, Tortoise, Flame, Ivory.
Model ARIETA - is a Unisex retro-inspired shape with a keyhole bridge. Colors available: Onyx, Tortoise, Topaz, Flame.

Each frame comes in a fashionable black leather magnetic flip box.

All collections will be presented at Silmo 2010 in Paris and Vision Expo West 2010 in Las Vegas.

For Trade Press inquiries, please contact:
Elnas Hodjatzadeh
MODO Eyewear
p. 212.965.4947
elli@modo.com