MODO and Seven For ALL Mankind Introduce First Fall/Winter 2010 Collection

New York, February 22, 2010

Modo introduces the debut eyewear collection from Seven For All Mankind. The Los Angeles based lifestyle brand continues to merge the worlds of denim and couture to redefine the fashion landscape.

The eyewear collection includes 7 sun and 8 optical pieces. It embodies a retro-inspired style fused with hints of sophistication and unexpected details.
Signature sun styles include the modern "neo-cat" Montecito and the Wilshire oversized aviator with lamination details reminiscent of the Art Deco architecture of L.A.. Materials take inspiration from the natural world with textural mosaics evocative of crystals and a jewel-toned color scheme.

Optical styles range from the #703 retro round to #704 sleek metal shapes for men and #701 petite feminine shapes for women. Colors range from classic noir and tort to colorful topaz, plum and ruby. All styles are wearable and unique with the relaxed urban aesthetic that is the essence of Seven For All Mankind.

Each frame comes in a fashionable black leather magnetic flip box.

All collections will be presented at Mido 2010 in Milan and Vision Expo East 2010 in New York.

For Trade Press inquiries, please contact:
Elnas Hodjatzadeh
MODO Eyewear
p. 212.965.4947
elli@modo.com