MODO expands Eco 2.0 line with Eco Biobased
New York, NY
With the success of MODO’s Eco 2.0 line, the boutique frames company expanded the line to include a capsule collection, Eco Born Biobased. Biobased is a stylish eco-friendly line made of 63 percent bio-based materials. Lightweight and flexible, the Biobased styles feature classic colors and vibrant hues. The collection boasts six styles with six color choices.
In addition to using bio-based materials to create the frames, the collection is packaged in an envelope made of recycled materials. Customers are able to donate their unwanted frames to charities that help people with poor vision in developing areas of the world.
The packaging includes a brochure for consumers with MODO’s slogan “Look Good, Feel Good, Do Good.” The brochure details MODO’s sustainability initiatives. Look good, in MODO frames, while feeling good for being environmentally friendly. The case is made of recycled fabric from soda bottles and folds flat to reduce the carbon footprint during shipping.
Bio-based products have organic materials as their main ingredients, and typically come from a renewable source. The frames are made from castor seeds, a highly sustainable plant because of how fast it grows after being harvested. After a few months, the plant can grow up to 15” in height. The benefits of using bio-based materials include, creating a sustainable source of energy and products, according to the Office of Compliance Assistance and Pollution Prevention, a non-regulatory program that provides assistance and resources to small businesses.
The collection is a result of a three yearlong collaboration with a French chemical company. Biobased is bio- certified by the United States Department of Agriculture (USDA) and is part of the USDA’s bio-preferred program. Under the Bio-Preferred Program, companies who create bio-based products are given preference by federal agencies when making purchase decisions.
“Look Good, Feel Good, Do Good” - Eco is the first and only eyewear collection made of 95 percent recycled materials, without any compromise in quality or price. Through the “One Frame One Tree” program, Eco plants a tree for each frame sold. So far over 800,000 trees have been planted in Africa! Eco’s packaging and case are also made with recycled materials, and give the customer the opportunity to send back unwanted eyewear to people in need. Eco’s recycled content is certified by UL Environment, a leading independent agency, after thorough periodic checks.
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