Eco Proudly Becomes Founding Sponsor of EcoBonus®

New York, May 5, 2011

Eco (Earth Conscious Optics) by Modo, the first and only certified eyewear brand entirely made of recycled materials, is pleased to announce a partnership with EcoBonus®, a division of BI®, The Business Improvement Company. In this new business development, the EcoBonus Collect & Earn™ program offers Eco-conscious rewards to customers that choose to buy environmentally-friendly and socially responsible products.

As a decision engine for eco-conscious purchases, EcoBonus recommends products based on the eco-attributes that matter most based on a consumer’s individual preferences and awards points when shoppers purchase qualifying products. The points can be redeemed for coupons, gifts, and eco-tour holidays or can be donated to charities.

“Eco is living proof that any product category can become socially responsible. Not only are their frames made from recycled materials, but they also provide a return envelope with each new pair making it easy for you to donate your old frames to people in need” said Tiger Beaudoin, Founder of EcoBonus. “We’re honored to be partnering with the company that’s making the most socially responsible eyeglasses on the planet.”

We are thrilled to be part of the EcoBonus Collect & Earn™ program, said Alessandro Lanaro, Founder & CEO of Modo. “This unique loyalty platform is an excellent way to engage consumers into environmentally-friendly products, support them to create a sustainable buying behavior and reward them for their eco-conscious purchases.”

EcoBonus’ Collect & Earn rewards program will also allow Modo to award consumer’s points for activities beyond purchasing products, such as participating in contests and promotions.

EcoBonus: Penny wise. Planet brilliant.™
EcoBonus is the first industry-wide initiative to reward mainstream consumers for choosing natural, organic, fair-trade and sustainable products. It provides a searchable database of 75,000 qualifying products, offers coupons and samples tailored to individual preferences, and rewards sustainable purchases with points. Participation is open to individuals, businesses and groups – and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.
Interested manufacturers can learn more at www.ecobonus.info or can contact EcoBonus on 612-276-2725.

About Eco: Eco is the first and only eyewear collection entirely made of recycled materials without sacrificing quality, price and style. Eco received an Environmental Claims Validation™ from UL Environment), a world leader in product evaluation that the eyewear is made of at least 95 percent recycled stainless steel and plastic. Eco plants a tree for each frame sold, together with Trees for the Future, in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of that give at least 1 % of their annual revenue to environmental causes. Each frame is contained in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight, the charity organization.

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BI: The Business Improvement Company EcoBonus is an innovative coalition loyalty program from BI, The Business Improvement Company, and reflects BI’s commitment to building solutions that solve today’s environmental challenges. BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage. BI, founded in 1950, is a privately held company with 900 associates located in 28 offices in the US, Canada, UK, Australia, and Asia Pacific. Learn more online at BI Worldwide.

For Press inquiries, please contact:

Elli Hodjatzadeh
MODO Eyewear
elli@modo.com

Tiger Beaudoin
EcoBonus
tiger@ecobonus.com
612-276-2725