Nearly 800,000 Trees Planted Through MODO’s Eco-Friendly Line
New York, NY
Soho-based frames company, MODO Eyewear, has planted to date, 783,222 trees in Cameroon, Africa, through their environmentally-friendly line, Eco.
Through a partnership with Trees for the Future, a nonprofit organization dedicated to planting trees in developing countries, MODO created the program “One Frame One Tree” in 2009. Under the initiative, MODO plants a tree for every Eco frame sold.
The sustainability initiative not only restores deforested lands, but also creates better conditions to grow crops, which in turn provides a means for local people to generate income. Rural farmers of Cameroon’s Western Highlands are taught sustainable land-use practices that improve the soil, yield better crops and protect the land from further erosion.
“We have a responsibility to leave the world a better place than how we found it,” Alessandro Lanaro, MODO CEO said. “Together with Trees for the Future and ‘One Frame One Tree,’ we’re making a positive impact not only on the environment but for the people of Cameroon.”
“Look Good, Feel Good, Do Good” - Eco is the first and only eyewear collection made of 95 percent recycled materials, without any compromise in quality or price. Through the “One Frame One Tree” program, Eco plants a tree for each frame sold. So far over 800,000 trees have been planted in Africa! Eco’s packaging and cases are also made with recycled materials, and give the customer the opportunity to send back unwanted eyewear to people in need. Eco’s recycled content is certified by UL Environment, a leading independent agency, after thorough periodic checks.
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