Eco - Earth Conscious Optics Focuses its Communication on Web and Social Networks

New York, February 5th, 2010

Launched just a few weeks ago, eco has been promoting the eco-friendly concept throughout the world with a strong focus on online and non-traditional channels.

• www.eco-optics.com, eco promotes its website with engaging graphics and content, offering easy surfing. Eleven theme areas can be accessed from the Home Page, but top of the list is "About", which summarizes the 360° sustainability approach of the brand. Followed by "Collections", this page gives a close-up view of the creations that characterize the eco brand.
  The next pages are committed to eco's various donation programs such as "one frame, one tree" as well as the Modo donation center that allows customers to send back their unwanted eyewear which will be donated to charities in need.
  Of the various sections in the menu bar, one is specifically dedicated to the UL Validation, which certifies that eco frames are made of at least 95% of recycled metal and plastic.
  The website also features press coverage, videos as well as a blog to create direct communication between the brand and its customers.

eco has also made social nets part of its marketing strategy and takes it's "socializing" to a new level by participating in Twitter and Facebook.

• On Twitter, eco reaches out to Hundreds of Followers - growing fast every day eco gets closer to their users and customers. eco recommends interesting links, provides customer service, takes part at threaded discussions, posts exciting contests and invites people to upcoming events through its Twitter account. It's an easy way for customers to be part of the eco movement and connect with fashion-forward individuals.

• Facebook completes eco's internet presence. The fan base is growing as the page is updating on latest product arrivals, fashion news, celebrity sightings and promotions. Eco's Facebook page offers photo albums from viewing the whole collection to screening through the latest party pictures.

ECO on Twitter
http://twitter.com/eco_optics

ECO on Facebook
http://www.facebook.com/pages/eco-earth-conscious-optics/132814335928?ref=ts

For further information, please contact:

Elli Hodjatzadeh,
MODO Eyewear
T: 212.965.4947
elli@modo.com